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iePlexus Social Media Advertising

Average of 9 posts per month.

January 8 — 01:33 PM
Liz Herrin / iePlexus Social Media Advertising

Psychology Your Way Into Sales

It’s no surprise that humans react in odd and irrational ways, particularly when it comes to spending money. To that end, Dan Ariely, author of Predictably Irrational: The Hidden Forces that Shape our Decisions, offers many insightful lessons into the quirky (and largely predictable) human psyche. And in turn, these lessons may help web businesses [...] Related posts:
  1. Holiday Advertising Gets Shoppers’ Attention
  2. New Study: Social Media Important In Buying Decision
  3. What Your Customers Want
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January 6 — 04:36 PM
Liz Herrin / iePlexus Social Media Advertising

Twitter User Falls from Sky

When Continental Flight 104 careened off the runway at the Denver international airport, it resulted in a broken fuselage, burning flames, torn away landing gear and engine, and temperatures so high that the interior compartments actually began to melt. The crash left thirty-eight injured and no deaths. For software engineer and plane crash survivor Mike Wilson, [...] Related posts:
  1. All A-Twitter for New Features
  2. “iePlexus, I wanted to share my good news…”
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January 5 — 02:42 PM
Sarah Crowley / iePlexus Social Media Advertising

iePlexus Marketing Is A Recipe For Online Business Success

Family mementos are an important part of passing memories and traditions from one generation to the next. For most, these cherished items include jewelry or photos – but for Long Island, New York resident Deborah Boyd, they’re pots and pans. In fact, Boyd still uses some her grandmother’s cookware passed down to her by her mother. [...] Related posts:
  1. “…contracting with iePlexus is one of the best decisions I have made for my business.”
  2. Blog Marketing for Business
  3. Online Businesses Profit From Big Business Losses
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January 2 — 10:36 AM
Sarah Crowley / iePlexus Social Media Advertising

SEM Opportunities Untapped In China

In the United States we have a tendency to think we are the most technologically, politically, and socially advanced. But, as far as internet use goes, Americans aren’t logging on as often as Chinese users. With 253 million internet users, China recently surpassed the United States with the world’s largest web population. The Chinese also have [...] Related posts:
  1. Search News Special: Web 2.0
  2. LinkedIn Isn’t Just ‘Pulling Your Chain’
  3. Business Blogs and Beyond
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December 31 , 2008 — 09:36 AM
Liz Herrin / iePlexus Social Media Advertising

Climbing the SEO Pyramid

There’s little doubt that SEO campaigns have become more prevalent and more dynamic in the recent past. And while nothing can guarantee the success of your business, there are certainly steps you can take to increase your chances of exposure. With that in mind, there has been the creation of the SEO pyramid. Offering the necessary [...] No related posts.
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December 29 , 2008 — 03:17 PM
Liz Herrin / iePlexus Social Media Advertising

Motrin Causes More Pain than it Cures

It kind of seems like a no-brainer, but viral marketing needs to be just as researched, focus grouped, and thought out as print advertising. While most people would respond to this with a hearty, “duh,” this is apparently a lesson that still needs to be learned by the ad agency that worked on the most [...] Related posts:
  1. Viral Marketing
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December 22 , 2008 — 02:04 PM
Sarah Crowley / iePlexus Social Media Advertising

Who Needs Guns When You’ve Got Keyboards?

Internet shopping may well reach records highs this holiday season. This influx of business is welcomed by online retailers and criminals alike. Criminals believe that online shoppers are vulnerable to their scams – and they’re right.  These aren’t the crooks of yesteryear, today’s thieves don’t need guns – they’ve got technology. In the last year internet [...] Related posts:
  1. You Better Not Cry, Cyber Monday Is Coming to Town
  2. Holiday Advertising Gets Shoppers’ Attention
  3. Online Businesses Profit From Big Business Losses
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December 19 , 2008 — 11:34 AM
Kris Themstrup / iePlexus Social Media Advertising

Search News Special: Web 2.0

Search engines and Web 2.0 have an unusual marriage. Here in the social media corner of the metaphorical room, we’ve long held the belief that a successful social media and Web 2.0 marketing campaign would contribute positively to organic search engine rankings. We’ve come to this conclusion not just from hopeful thinking, but from solid [...] Related posts:
  1. Search News Recap 11.24
  2. Search News Recap 12.12
  3. Search News Recap 12.5
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December 18 , 2008 — 11:02 AM
Liz Herrin / iePlexus Social Media Advertising

Italian Plumbers Rejoice, Nintendo Dominates the Internet

Everyone below the age of thirty-five who is even remotely interested in videogames holds strong to one steadfast truth—Nintendo rules. There’s really no way of avoiding that simple reality. Looming large in the development of many 80s-bred children, Nintendo has been able to seamlessly take their business online while others have fell short. What allows [...] Related posts:
  1. Political Relevance Depends on Internet
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December 16 , 2008 — 02:13 PM
Sarah Crowley / iePlexus Social Media Advertising

Staying Home This Year? Get Some Gear

For many Americans it’s about that time to start planning spring and summer getaways. A couple of years ago that may have meant a visit to the Eiffel Tower, a week-long road trip to the Grand Canyon, or a few days soaking up the sun on a beach in Mazatlan. But, those days of excess [...] Related posts:
  1. Shopping Online Saves Lives, Money, Earth
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