Seattle 2.0 Blog

December 6, 2007

    After a lot of feedback from founders/CEO of the startups list, startup aficionados and press/bloggers, I'll be making two changes to the list starting January.

1. The list that will be published in January will be called "December SSI" because it reflects the data for the month of December.
2. The list will be published after Compete publishes their updated rank, usually at the second week of the month.

    Yesterday, Compete updated their monthly rank and now they contain the data for the month of November, which was not available when I published the list three days ago. So, for us to have a correct baseline to measure Index changes in January I'm publishing a new list today that would be the equivalent of the "November list" using the new standards.

#	Company	Alexa Rank	Compete Rank	Average Rank	Index Change
1	iLike	2,773	755	1,764	+1
2	Intelius	3,733	111	1,922	-1
3	Zillow	3,199	850	2,024	-
4	43 Things (Robot Co-op)	4,154	1,548	2,851	-
5	SEOmoz	1,586	5,225	3,405	-
6	BuddyTV	5,054	2,033	3,543	-
7	Wetpaint	4,897	3,840	4,368	-
8	WidgetBucks	5,273	7,313	6,293	+4
9	ActiveRain	7,099	5,699	6,399	-1
10	PayScale	15,064	2,279	8,671	-1
11	SWiK	8,220	11,482	9,851	-
12	Farecast	18,395	1,710	10,052	+1
13	Shelfari	5,182	16,845	11,013	+1
14	Jobster	21,695	3,261	12,478	+1
15	Mpire	22,075	3,042	12,558	+1
16	Picnik	11,764	13,766	12,765	+1
17	Faves (ex-BlueDot)	8,723	16,883	12,803	+64
18	Jamglue	21,259	11,361	16,310	+2
19	GarageBand.com	30,131	4,141	17,136	-1
20	ImageKind	18,111	21,631	19,871	+3
21	SnapVine	34,758	6,017	20,387	+1
22	Judy's Book	35,046	6,758	20,902	-3
23	Redfin	21,363	23,504	22,433	-2
24	Bag Borrow or Steal	43,753	4,679	24,216	-
25	ProgrammableWeb	19,419	30,587	25,003	-
26	Urban Spoon	37,373	14,148	25,760	-
27	BigOven	47,066	5,584	26,325	-
28	Sampa	34,417	31,705	33,061	+3
29	3Guppies	56,713	15,560	36,136	-1
30	Jott Network	48,664	37,507	43,085	+3
31	nuTsie.com	46,194	40,698	43,446	+4
32	Ohloh	22,587	65,765	44,176	-3
33	Trailfire	51,399	37,055	44,227	-1
34	Trumba	87,722	10,956	49,339	-
35	43 Places (Robot Co-op)	54,217	50,258	52,237	-5
36	LiveMocha	19,847	86,725	53,286	+6
37	Menuism	92,945	14,539	53,742	-1
38	FEEDJIT	39,552	71,684	55,618	-1
39	Lists Of Bests (Robot Co-Op)	84,319	37,160	60,739	+2
40	Yapta	104,550	18,897	61,723	-2
41	Popshops	56,092	74,228	65,160	+2
42	RescueTime	70,980	61,608	66,294	+15
43	Atomic Moguls	122,917	11,503	67,210	-4
44	Broadband Sports	99,885	40,703	70,294	+1
45	Biznik	70,411	76,563	73,487	+10
46	LandWatch (SecondSpace)	142,872	14,841	78,856	-
47	RealSelf	130,368	31,071	80,719	-
48	Walk Score	114,006	52,023	83,014	+5
49	Earth Class Mail	74,383	100,573	87,478	-1
50	GotVoice	171,659	7,125	89,392	-1
51	MyTypes	69,173	115,611	92,392	-1
52	Pluggd	123,363	72,406	97,884	+2
53	AdReady	143,168	57,033	100,100	+3
54	Jambool	100,306	111,903	106,104	+37
55	All Consuming (Robot Co-Op)	115,598	101,293	108,445	-4
56	MerchantOS	99,841	137,226	118,533	-12
57	Healia	241,471	23,581	132,526	+3
58	Avvo	192,315	84,081	138,198	+5
59	Treemo	147,727	131,736	139,731	+8
60	NewsCloud	100,814	179,421	140,117	-8
61	TripHub	228,444	55,985	142,214	+4
62	43 People	128,709	160,983	144,846	-3
63	Cozi	234,324	62,004	148,164	-2
64	nPost	189,249	117,173	153,211	+2
65	Wishpot	169,371	142,162	155,766	+9
66	Movaya	163,930	153,505	158,717	+18
67	ReelTime	114,418	217,966	166,192	+19
68	Whrrl (Pelago)	245,209	92,854	169,031	(new)
69	Mercent	296,723	41,824	169,273	-
70	Etelos	194,594	144,888	169,741	-2
71	Konnects	117,685	225,832	171,758	-13
72	LexBlog	234,089	112,080	173,084	-1
73	Blist	235,353	112,975	174,164	+4
74	Crush or Flush (IceBreaker)	269,851	93,257	181,554	-1
75	Zoji	114,628	261,350	187,989	-13
76	Should Do This (Robot Co-Op)	219,954	170,804	195,379	-12
77	PeepCode	140,526	251,672	196,099	-5
78	Estately	234,556	157,775	196,165	+1
79	Thrift Books	327,423	66,925	197,174	-1
80	PhoneSherpa	289,102	116,545	202,823	-4
81	Others Online	189,726	249,629	219,677	+4
82	Peppers and Pollywogs	385,302	68,953	227,127	-2
83	EyeJot	165,304	293,961	229,632	-13
84	SmartSheet	270,904	277,818	274,361	-9
85	GridNetworks	352,366	242,132	297,249	+11
86	ResortScape (SecondSpace)	489,187	148,496	318,841	+4
87	ZooDango	276,250	368,109	322,179	-
88	MixPo	361,825	350,116	355,970	+23
89	Wishlisting	306,897	433,214	370,055	-1
90	Dashwire	336,114	406,518	371,316	-8
91	Instacalc	409,364	339,904	374,634	+8
92	PixPulse	398,547	367,275	382,911	+13
93	Invitastic (Jackson Fish Market)	598,965	174,707	386,836	+78
94	goChongo	152,024	645,439	398,731	-5
95	Jackson Fish Market	557,128	272,341	414,734	+9
96	Robot Co-op (43 Things)	398,298	437,283	417,790	-13
97	Pelago	534,537	316,707	425,622	+32
98	Jookster	436,551	431,191	433,871	+22
99	Zumobi	533,055	339,770	436,412	+73
100	FeedWhip	660,782	215,556	438,169	+28
101	FlowPlay	371,678	511,814	441,746	-7
102	PhotoSleeve	353,624	551,936	452,780	-4
103	SimplifyThis	507,624	410,823	459,223	+5
104	TeachStreet	556,139	375,445	465,792	+2
105	SecondSpace	443,171	488,576	465,873	-10
106	YourSports	563,320	387,862	475,591	-14
107	Down2night	472,007	502,737	487,372	-4
108	Ripl	609,667	369,985	489,826	-7
109	SNAPforSeniors	744,020	242,144	493,082	+5
110	Postacrime	861,542	137,993	499,767	+2
111	Athleon	259,537	778,663	519,100	+2
112	ClayValet	727,348	313,131	520,239	+25
113	ActiveWords	642,736	415,619	529,177	-20
114	Linebuzz	671,490	405,238	538,364	-7
115	InfiniteHoops	408,973	669,280	539,126	+52
116	Noonhat	853,355	238,184	545,769	-19
117	LiquidPlanner	620,502	512,012	566,257	+10
118	Melodeo	885,743	283,761	584,752	-1
119	Inrix	777,569	448,292	612,930	+6
120	Scriptovia	857,390	375,146	616,268	-1
121	Bill Monk	295,014	938,222	616,618	-
122	Versionate	399,903	834,447	617,175	-22
123	Openomy	438,162	801,366	619,764	-
124	Medio Systems	737,623	507,153	622,388	-
125	Just Cause	696,995	561,339	629,167	+7
126	OwnYourPhone	850,033	421,954	635,993	-
127	HomeMovie	771,456	555,744	663,600	-17
128	They're Beautiful	835,395	496,625	666,010	-13
129	mPoria	426,222	918,501	672,361	(new)
130	SportsUltra	817,285	542,247	679,766	-28
131	Cocktail builder	949,018	427,723	688,370	-1
132	DreamBox (SchoolSoft)	765,411	617,151	691,281	+37
133	TrenchMice	865,165	521,819	693,492	-15
134	UberSquare	547,033	842,175	694,604	+34
135	CalendarData.com	918,714	473,990	696,352	-19
136	The Phrogram Company	778,199	626,741	702,470	-5
137	PrestoGifto	634,714	851,564	743,139	-28
138	Diffen	1,116,852	453,998	785,425	+35
139	Fyreball	854,931	749,679	802,305	-5
140	TalentSpring	1,139,055	565,708	852,381	-5
141	Zeenami	761,038	944,580	852,809	-8
142	Bus Monster	881,409	899,887	890,648	-20
143	Synapse	1,092,675	807,295	949,985	-7
144	Catch the Best	1,389,859	540,596	965,227	-4
145	Nearlyweds	1,660,228	298,104	979,166	+42
146	Formotus	1,542,058	428,850	985,454	-5
147	SongSlide	1,306,881	670,553	988,717	-9
148	CoolToors	1,542,661	495,354	1,019,007	-5
149	Trusera	1,300,133	842,686	1,071,409	+28
150	Waggle Labs	1,716,424	452,773	1,084,598	(new)
151	Cdigix	1,217,529	954,746	1,086,137	-6
152	SnapTune	1,319,497	869,159	1,094,328	-8
153	iMedExchange	1,379,855	829,787	1,104,821	-7
154	PhoneMyPhone (KeenScreen)	1,475,526	898,837	1,187,181	-7
155	You Just Get Me	1,903,474	472,873	1,188,173	-
156	AlphabetLane	1,704,079	748,828	1,226,453	-7
157	Weedshare	2,139,734	458,436	1,299,085	-7
158	Minecode	1,857,291	780,735	1,319,013	-1
159	Conenza	2,041,753	623,906	1,332,829	-7
160	Metafos	2,204,276	553,981	1,379,128	-6
161	FinancialJoe	2,148,447	678,478	1,413,462	-22
162	TrustedWord	2,394,531	484,868	1,439,699	-3
163	PilotOutlook	2,282,144	620,202	1,451,173	-5
164	Ontela	2,154,532	752,757	1,453,644	-13
165	Appature	2,113,736	815,324	1,464,530	-12
166	EVRI	2,038,426	927,238	1,482,832	+19
167	EmptySpaceAds (KeenScreen)	2,168,144	820,708	1,494,426	-11
168	Bioscreencast	2,337,655	778,695	1,558,175	-20
169	Overcast Media	2,659,414	603,451	1,631,432	-27
170	Knouen	2,535,753	810,972	1,673,362	-10
171	Tesly	2,472,345	908,941	1,690,643	+15
172	Frigy	2,852,221	665,177	1,758,699	-11
173	GoGoMo	2,655,261	947,543	1,801,402	+10
174	CellTell	3,477,648	356,232	1,916,940	+16
175	Audiosocket	3,165,948	690,772	1,928,360	-13
176	Style du Jour	3,319,029	776,771	2,047,900	-12
177	Illumita	3,371,264	946,174	2,158,719	+16
178	Trendi	3,572,823	828,230	2,200,526	-15
179	Jakoba	5,397,496	931,134	3,164,315	+27
180	AudioFuse	5,498,131	962,878	3,230,504	+28
181	N2uitive	7,093,806	934,812	4,014,309	+43
182	NimbleBee	8,013,322	670,148	4,341,735	-17
183	Investment Yogi	331,391	?	-	-17
184	ExtraHop Networks	?	741,092	-	-14
185	Limeade	914,281	?	-	-11
186	izzyMe	1,405,229	?	-	+18
187	GeoJoey	1,552,542	?	-	-12
188	PageForest	1,566,033	?	-	-12
189	Instant Journalist	1,711,030	?	-	+2
190	Yodio	1,967,158	?	-	-12
191	Biego	1,986,185	?	-	-12
192	Smart Desktop	2,116,938	?	-	+11
193	Digini	2,247,063	?	-	-9
194	Zumende	2,325,053	?	-	-14
195	XoomPad	2,398,199	?	-	-13
196	Spoken	2,501,022	?	-	-15
197	Lilipip	2,733,572	?	-	+10
198	Goose Networks	3,132,569	?	-	-6
199	Altus Networks	3,202,578	?	-	-11
200	CampusChai	3,278,213	?	-	-11
201	RealityAllStarz	3,331,527	?	-	(new)
202	MergeLab	3,921,913	?	-	-2
203	Collab-O-Matic	3,961,716	?	-	-8
204	SynerG Software	4,046,781	?	-	-8
205	Beyond Wine & Cheese	4,212,067	?	-	-8
206	Paperspine	4,649,741	?	-	(new)
207	DigWorks	4,702,933	?	-	-6
208	iCultur	4,804,569	?	-	+2
209	Entering Startup	5,050,318	?	-	-15
210	Icebreaker	5,698,028	?	-	-1
211	Beet Inc.	5,881,779	?	-	-12
212	HyBlue	6,948,907	?	-	-1
213	Human Proxy	6,971,698	?	-	-1
214	Super Oyester	7,471,046	?	-	-1
215	Accelerated Pictures	8,131,865	?	-	+2
216	Interrelativity	8,145,629	?	-	-1
217	imaPodHead	8,398,050	?	-	-1
218	Phrasetrain	8,509,673	?	-	-13
219	SiteScout	8,916,077	?	-	-17
220	MobIncentive	9,307,885	?	-	+7
221	Positive Motion	?	?	-	+7
222	TravellingWave	?	?	-	-8
223	Grouped.com	?	?	-	-1
224	Joingle	?	?	-	+2
225	Zeebits	?	?	-	-
226	SwitchGear	?	?	-	-3
227	Likewise	?	?	-	(new)
228	GimmeNow	?	?	-	-30
229	Fremont Forward	?	?	-	-9
230	VoxPixel	?	?	-	-12
231	Grads Wanted	?	?	-	-12

    We meet/talk with a lot of entrepreneurs who are raising money. In these conversations, in the executive summaries and  investor PPTs there is often missing a breakdown on use of investor funds. It is important for an investor to understand exactly how you will be spending their money. Are you going to scale a sales force? Is the capital to build release 1.0 of your product? Is it for marketing and company launch? What is the breakdown of headcount versus other spending?

    What we suggest is to focus on milestones and what can be accomplished for each round of money that’s being raised. Show investors what your operating plan looks like for each functional area of the company. They will be more comfortable if they see what your plans are for each quarter of a fiscal year and how you’re measuring each area of the company: development, sales, marketing, bus dev, G&A. If there’s an assumption of what you can accomplish if you raise $1M show that. If there’s another set of milestones you can accomplish with $2M then show the incremental between $1M and 2M. If you only end up raising $500K instead of $1M what would that look like?

    Milestones are also helpful in assessing how the business is progressing and can focus your discussions with your board. If you find that your milestones are not reasonable then remap what is achievable based on what you learn along the way. Good information that materially changes your operating plan is to be expected and investors will appreciate that you’re building a “learning organization.”

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Janis Machala is the Founder and Managing Partner of Paladin Partners.