Seattle 2.0 Blog

Check out the new logo for the Seattle 2.0 blog. Let me know what you think.

Very nice.

The blue swoop is quite nice, graceful, much nicer than the curves I tried to draw when I was noodling around. It works.

But, to me, that's the only good part. Well, almost. I like the choice of the font for the "S" and I like the favicon.

All the extra touches in the EATTLE and the dot in the A -- it's too much. It's distracting. You have this graceful, wave-like shape and then you have these abrupt edges and angles. As I've written (http://www.thisuser.com/2008/03/one-thing-about-logos.html), a great logo should have *one thing* that defines it. This logo is trying to do too much.

I don't recognize the font, so I'm going to guess it was custom-tweaked. To me, the letters look irregular and off-balance. They don't belong here. In contrast, the S and the 2.0 are great. Their weight and varying thickness match the swoop very nicely. You should use the rest of the letters from that font.

The swoop tells me that Chris is a good artist (and I can see from his web site that he's done some great work). But he needed to stop designing this one a bit earlier.