Seattle 2.0 Blog

AdMetrica is a service that optimizes keywords lists for Content Targeted Advertising (CTA) campaigns. Although there exist a number of companies offering optimization of Search-based advertising, Content-based advertising is a whole new ballgame, and very few advertisers understand the differences. Without optimization, many advertisers view CTA as too complicated to use successfully, yet with proper targeting, Content-based advertising can provide up to twenty-times the opportunity as Search-based advertising. With patent-pending AdMetrica optimization, CTA campaigns result in marked increases in traffic and sales for the advertiser and make CTA an essential for any Internet advertiser.